Understanding the average person (or rather, the mode of the population on a given topic) helps to craft a strategy. If the average person doesn’t prioritize privacy, the solution probably isn’t to run a big campaign around a privacy bill, but to attack the issue of privacy at the fringes on things the average person does care about (e.g. right to repair for farmers, cars, and consumer devices; even abortion). You can point to privacy as being the main, underlying theme here, but focus the energy on things that actually have a chance of success.