As a user, ‘privacy preserving attribution’ is unappealing for a few reasons.
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It seems it would overwhelmingly benefit a type of website that I think is toxic for the internet as a whole - AI generated pages SEO’d to the gills that are designed exclusively as advertisement delivery instruments.
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It’s a tool that quantitatively aids in the refinement of clickbait, which I believe is an unethical abuse of human psychology.
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Those issues notwithstanding, it’s unrealistic to assume that PPA will make the kind of difference that Mozilla thinks it might. I believe it’s naive to imagine that any advertiser would prefer PPA to the more invasive industry standard methods of tracking. It would be nice if that wasn’t the case, but, I don’t see how PPA would be preferable for advertisers, who want more data, not less.
As a user, having more of my online activity available and distributed doesn’t help or benefit me in any way.
It’s not obscure, but, for me, Wikipedia is the ultimate example of the old internet that still persists today.
Free to use, no account required, ad free, non-corporate, multilingual, heavily biased toward text, simple and utilitarian design. Hyperlinks concatenate relevant pieces of information, which serve as the means to navigate the site. The code is very simple (seriously, view the page source of a wikipiedia article). It’s based on the human desire to learn and share knowledge with others, and has remained resilient to corruption by commercial interests that pervert that desire for monetary gain. It’s a beautiful thing.