It totally works for media. Just need a law that says, if a work is published, anyone can distribute it for the same fair licensing fee. That’s the way “cover” music works - any cover band can play any other musician’s work. Nobody can refuse them that right. Then the venue where they perform pays a flat fee to an agency for the license. This doesn’t work great in music, but we could create a better model for streaming. it’s not impossible.
So frustrating that their logo is a nice looking round watch, but their product is an ugly rectangular one.