I don’t think that’s the kind of watermark being talked about here, Kol.
The National Institute of Standards and Technology would be called upon to, quoted from the COPIED ACT Summary, facilitate development of guidelines for voluntary, consensus-based standards and for detection of synthetic content, watermarking and content provenance information, including evaluation, testing and cybersecurity protection. I believe we’re talking about the unseen, math-y, certification and (I imagine) cryptography kind of digital watermark, not the crappy visual edits made by iFunny and co.
In fact, since it also says:
Prohibits removing, altering, tampering with, or disabling content provenance information, with a limited exception for security research purposes.
The content in question might reach e.g. iFunny already “signed” and they wouldn’t be able to remove that.
Of course, I’m saying this without actually fully understanding what fits under covered content (digital representations of copyrighted works). Does my OC on deviantart count as covered content? I think so, but I couldn’t tell you for certain. If anyone can help me understand this, please, that’d be really nice.
And finally, as was already said by others, I think this does nothing about all the crap companies already did to artists, since the law can’t affect them retroactively. It’s not that cool for small artists, since they’ll still be abused, except big tech would have the legal monopoly on abuse.
I mean no disrespect by this: did you read the article? I’m genuinely curious how you got the iFunny idea.
Thank you for clarifying, and with a reference, too. That’s pretty much what I thought. It’s great to have confirmation, though.