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Honestly if they got the cost down and figured out a better interaction mechanism than an app, I could see it being useful for older or disabled individuals.
For example, imagine someone is 55. They are still with it, and decently active for this age. However they have arthritis in their hands that makes tasks that require dexterity mildly uncomfortable. These kinds of shoes would be a pretty big boon for them in terms of staying active.
The issue is that they tried to make it some cool fashion accessory for Gen Z sneaker heads to buy.
Different divisions. This is more akin to when Sony decided to stop making floppy disks. The market is there for now, but it’s just not worth it from a financial perspective.
The amount of people burning their own blu rays is minimal. Even the type of people who emphasize owning their own content just use a NAS system.