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![](https://lemmy.dbzer0.com/pictrs/image/a18b0c69-23c9-4b2a-b8e0-3aca0172390d.png)
It’s true that a lot of data isn’t sold, but a large chunk of the figure you quote also seems to include business data — stuff that contains zero personal information but is still hugely valuable to companies and investors (look at how much this report costs, for example, or consider that a Bloomberg terminal costs around $25k/yr).
And remember, those investment buyers make up a big chunk of the consumer data market too and are only interested in aggregated insights to inform trading strategies. They don’t care about personal info or targeted ads.
Are you going to jailbreak roadside assistance?