Linus has been sticking his foot in his mouth often enough that it’s starting to develop in to the persona he thinks he needs to/is supposed to have. The WAN Show is pretty much the only LTT content I care to watch anymore, but it has become increasingly common over the last ~year or more that he has a spicy take that gets embroiled in some mild controversy. But now he’s like “well this is the part of the show where I have spicy takes” and is almost actively looking to do it. I see Luke becoming increasingly frustrated with it too. Stepping down as CEO is probably the right call, but this move to “CVO” seems a little too lateral. I think Linus needs to pull back out of the spotlight, for the health of his company. But I really think he thinks his personality is the brand.
He likes and wants to be on camera, and he knows a ton from years in the industry, but I wonder if he wouldn’t be better as like… chief script advisor who also teaches other employees tips and tricks on how to compose videos, stage scenes, manage the flow of content, where to splice in B roll, how to read the weave of the youtube algorithm… They’ve grown remarkably, and I like what Linus states is the goal of the Labs project. But I worry he’s both becoming increasingly convinced his personality is an important part of the channel cachet, and also increasingly impulsive with regards to making decisions and spending money in an effort to go fast.
I think Linus is convinced that if they slow down at all, the entire company will collapse because they’ve grown so huge. They also ran up huge debt to build the Labs which will not start generating revenue for a long time.