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Streaming services, digital services in general, should be made to compete on having the best platform, not on exclusive content.
The way to get that is to split them and say: a streaming provider can’t be a content creator as well. That way, content creating companies would be incentivized to sell their content to every streaming provider at a price that the market will bear, and streaming providers would be incentivized to compete on providing the best experience to their users.
They’ll be lucky if I boot my Windows 10 partition between now and 18 months.