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1 year agoI might be wrong but as far as I understand Google’s topics API only gives websites access to information like “here is a user who likes the topics IT and gardening”, which is a LOT less than what is possible with cookies. With cookies a website can get information like “here is a user who visited your website yesterday and two times last week. Also they recently visited websites A, B and C, and frequently visits website D. On website D they are logged in as X.” They make all your visits to a website and, with third-party cookies, also to other websites connectable. Google’s topics do not.
I don’t think it’s about laziness, but rather about having deadlines set by management that you can only possible meet by reusing stuff as much as possible - even if you only actually need 5 % of this stuff but got to package everything of it in your application for it to work.