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I always lean towards Bosch where possible, mainly because of their charitable work. The founder set things up so that it’s perpetually funded from the company profits. That just appeals to me as the tiebreaker when deciding between a bunch of similarly priced tools that will otherwise do the job well enough.
https://en.wikipedia.org/wiki/Robert_Bosch_Stiftung
That said, I tend to go for corded options where practical. I have some corded tools that I’ve owned for over thirty years now that still get occasional use. Battery tools are convenient for their portability, but they do have a limit to their useful life.
Different models, not a straight badge swap. Loads of platform & parts sharing between the companies though.