It is, machine learning, neural networks and all the other parts in LLMs and generative algorithms like midjourney etc are all fields of artificial intelligence. The AI Effect just means the goalposts for what people think of as “proper” AI are constantly moving.
You can disable the AI stuff and other nonsense if you do a “web” search, it’s in the list with images, videos etc. Theres also a thing you can add to a search url to do it -
&udm=14
.