If Apple is anything, it is through technicality of stretch or loophole, for profit. Whether a marketing claim, tax exemption, or product feature, it is what it is because a team of gymnasts in that field performed a 9.5 routine, backed by lawyers that can cover arse like baggy jeans should scrutineers appear. But for the most part, users just see the 9.5 scorecards held by the judges that are the marketing team.