Facebook’s sexist, ageist ad-targeting violates Calif. law, court finds | “Shocking” ruling could have “devastating effects,” tech law expert warns.::“Shocking” ruling could have “devastating effects,” tech law expert warns.
Facebook’s sexist, ageist ad-targeting violates Calif. law, court finds | “Shocking” ruling could have “devastating effects,” tech law expert warns.::“Shocking” ruling could have “devastating effects,” tech law expert warns.
This is the best summary I could come up with:
Facebook may have to overhaul its entire ad-targeting system after a California court ruled last month that the platform’s practice of routinely targeting ads by age, gender, and other protected categories violates a state anti-discrimination law.
Further, she alleged that Facebook’s ad-delivery algorithm magnifies the problem by using these required inputs to serve the ads to “lookalike audiences.”
Through its algorithm, Liapes alleged that she found that Facebook “discriminates against women and older people,” by intentionally excluding them from seeing certain life insurance ads.
This, Liapes alleged, caused harm by preventing her from signing up for deals that “often change and may expire”—deals which she said were disproportionately being advertised on Facebook to younger and/or male audiences.
But the court in September disagreed with Facebook’s arguments, finding that Liapes sufficiently stated a valid discrimination claim.
Liapes had asked the court to find that Facebook’s tools violate California’s Unruh Civil Rights Act, which prohibits “businesses from discriminating against people with protected characteristics, such as gender and age.”
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