Roll it out quickly, and you create awareness and ignite the fuckery out of the arms race, do it slowly, watch the engagement, and try to find the best messaging to bring “us” “back on side”, and maybe they stand a chance to shift the needle.

I think they are too naive then… I mean, how do they plan to win back people that use adblocker blocking the adblocker ? Forcing them to disable the adblockers ? It is clear that this action will start an armed race (not that it was never an armed race in this situation).