Sweden's data protection watchdog has issued a couple of fines in relation to exports of European users' data via Google Analytics.

For clarity: This relates explicitly to UA not GA4. That doesn’t however mean that the current version is deemed GDPR compliant; that is likely something that a future investigation will decide.

Google claims that GA4 should be compliant, but at the same time they have also for years until a few days ago been providing a version of GA that wasn’t.

  • redcalcium@c.calciumlabs.comEnglish
    2·
    1 year ago

    The key point is you can self-host it and the source is open. If PA getting shitty in the future, you can just keep your instance in the last known good version, or even use a forked version if someone decided to fork.