200,000 users abandon Netflix after crackdown backfires::Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

    • n2burns@lemmy.ca
      link
      fedilink
      English
      arrow-up
      11
      ·
      edit-2
      1 year ago

      Supposedly, Netflix makes more from the ads tier:

      In Q2, as in the previous quarter, Netflix’s advertising tier generated higher average revenue per user (ARPU) overall than the Standard ad-free plan ($15.49/month), implying more than $8.50/month in ad revenue per subscriber, Neumann said.

    • LetMeEatCake@lemm.ee
      link
      fedilink
      English
      arrow-up
      4
      ·
      1 year ago

      I wouldn’t be surprised if the ad supported tier made more money than the cheapest ad-free tier. Ads are a huge business.