• Eylrid@lemmy.world
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    4 months ago

    It’s tracking how well ads perform without tracking individual users. Tracking ads isn’t the problem. Tracking users is the problem. Before this the only way to track ad performance was by tracking users. This is a way to track ad performance without tracking users.

    • hcbxzz@lemmy.world
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      4 months ago

      Tracking ads is also a problem, just a different one. The whole point of ads is to manipulate your behavior. There’s plenty of reason to not want to make that more effective