• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • 3volver@lemmy.world
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    5 months ago

    This wouldn’t be a problem IF content creators were paid a fair share. I wouldn’t actually mind ads nearly as much knowing that the channels I enjoy watching were getting paid reasonably for every ad that I watched. Google has the technology to make it possible.