From the article:
When we went to our seats, the wait staff let us know that despite the fact that the previews were playing, we wouldn’t know until the movie actually started whether we could see the film or not. If it didn’t work, the screen would just turn black. Luckily, the film went through without a hitch.
My friend likes ads in the cinema. It doesn’t compute.
I like them (the trailers) but I see a movie mostly every week so it’s not important I see them all every time because of repeats.