Steve Jobs Rigged The First iPhone Demo By Faking Full Signal Strength And Secretly Swapping Devices Because Of Fragile Prototypes And Bug-Riddled Software — The Engineers Were So Nervous They Got Drunk During Presentation To Calm Their Nerves
finance.yahoo.com
The late Steve Jobs, renowned for his innovative vision at Apple Inc., faced a unique challenge in 2007 with the first iPhone presentation. The device was a groundbreaking concept, but it wasn't ready for a public debut. Jobs, known for pushing boundaries, orchestrated a presentation that was more of an artful illusion than a demonstration of a fully functional product. Jobs insisted on a live presentation, deviating from the norm of prerecorded demonstrations common in Silicon Valley. To ensure

• Steve Jobs faked full signal strength and swapped devices during the first iPhone demo due to fragile prototypes and bug-riddled software.

• Engineers got drunk during the presentation to calm their nerves.

• Despite the challenges, Jobs successfully completed the 90-minute demonstration without any noticeable issues.

  • abhibeckert@lemmy.worldEnglish
    52·
    11 months ago

    Jobs definitely pushed engineers to work harder than they would have otherwise.

    For example he complained the first prototype iPod was too bulky. And when they said it can’t possibly be made any smaller he tossed it in a fish tank and pointed at the bubbles as proof that it could be made smaller - the prototype was full of empty space/air.

    There have been some detailed stories from the engineer that invented the first small touch screen keyboard that actually worked well, as part of a larger team that worked their asses off repeatedly being told their keyboard wasn’t good enough over and over. Steve was so unhappy with the early iterations that he was going to scrap the entire iPhone project unless they could fix it on a short deadline. From the stories it was clearly an extremely stressful project, with engineers pulled off other products to try to get the keyboard to work, but they cracked it - with a complex system that algorithmically (and invisibly) adjusted the size of each key based on english language patterns.

    Even that wasn’t good enough. Steve gave it the all clear to ship that keyboard but years after the release he sent them back to start over from scratch. iPhone keyboards didn’t work like that for long. The latest version uses a scaled down version of a Large Language Model (Apple calls it a “Transformer-powered” that learns not just from english (or whatever language) but also your personal typing habits.

      • abhibeckert@lemmy.worldEnglish
        62·
        11 months ago

        When a keyboard is nearly impossible to type on - calling that out isn’t being a dick. It’s just being honest.

          • TrickDacy@lemmy.worldEnglish
            4·
            11 months ago

            It is a quite well known fact that Steve Jobs was an arrogant prick. He certainly knew it and thought it was a good thing. ITT: people butthurt that anyone would suggest it’s not

      • sunbeam60@lemmy.oneEnglish
        22·
        11 months ago

        Is a Drill Instructor a dick or is he trying to push you to be better?! It’s more complicated that just “dicks and saints”.

              • sunbeam60@lemmy.oneEnglish
                11·
                11 months ago

                If you, or others, choose to interpret my use of the words “drill instructor” as “that guy from FMJ [a fiction film about the US army 60 years ago]”, I can see why confusion arises.

                Let’s forget about drill instructors - it was an allegory and if the allegory didn’t work to serve the point I’m actually trying to make, let’s say “personal trainer” instead. Why do personal trainers exist? One of the clear reasons is that they help you exceed what you thought possible.

                And all I’m saying is that I’ve been working on dev teams where you end up achieving more than you thought you could because there’s some separation between those who dream up features and those who build them.