• Otter@lemmy.ca
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    1 year ago

    Seems like people are going off the headline only, so here are some more details. While the results are predictable, it’s still worth exploring for how bad it is

    The results? On TikTok, about a third of the content we watched were ads — but it didn’t always feel that way.

    TikTok didn’t respond to a request for data on how frequently ads supposed are to on the bak site and how these ads are dispersed on the For You Page (FYP). However, a TikTok spokesperson told Insider ads supposed are to represent a small portion of the content people should see on their FYP.

    Hannah’s observations

    Sebastian’s observations

    • inspxtr@lemmy.world
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      1 year ago

      yeah agreed with your sentiment. I think it’s good to have an intuition about something, but it’s much better when there’s data to back it up.

      Cuz then, they can do the same with others, say Youtube or other streaming services, and start to compare the numbers, like % of ads, what types of ads, how long are the ads relative to content, how many of these ads are political, how many of these ads may be harmful, …

      Having these numbers can be quite handy for other researchers and regulators to look into these issues more concretely, rather than just say, “as your brothers and sisters already know, tiktok serves ads”

    • F_Haxhausen@lemmy.world
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      1 year ago

      Not much different than Facebook, instagram, tumblr. About every forty post was an advertisement. It’s why I left those.