Threads Software Limited says its lawyers have informed Meta that it will seek an injunction from the courts if the Facebook parent keeps using the name Threads...

Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined

  • Thales@sh.itjust.worksEnglish
    4561·
    9 months ago

    It appears that Meta was aware of Threads before launching its platform of the same name. Company lawyers made four offers to purchase the domain ‘threads.app’ from Threads Software Ltd from April 2023, all of which were declined. Meta announced Threads in July 2023, the same time that the British company says it was removed from Facebook.

    Classic Facebook douchebaggery.

    • PeleSpirit@lemmy.worldEnglish
      88·
      9 months ago

      I saw this weird panel for a famous university (can’t remember which one) that interviewed Mark’s wife. She said that they run by everything past Mark for final sign off and also he comes up with a lot of the ideas. This smells like a Mark’s own original idea.

  • Supervivens@lemmy.worldEnglish
    2541·
    9 months ago

    Eh, unlike some of the other pretty blatantly frivolous lawsuits we’ve seen lately (such as the google chrome cast one) this seems pretty legit. They had a globally recognized company called threads that worked in the software industry and meta had made multiple offers for their IP showing they knew about them and still went ahead. Seems clear cut and Meta will likely have to change the name.

    • long_chicken_boat@sh.itjust.worksEnglish
      986·
      9 months ago

      you’re right in almost everything

      Seems clear cut and Meta will likely have to change the name.

      Meta has a massive amount of resources, I’m sure they can afford more lawyers than the British company. Courts tend to favor the one with most resources, so the smaller company will have a very hard time trying to make Meta to change their app’s name.

      • gregorum@lemm.eeEnglish
        521·
        9 months ago

        Not so much in the UK, but we’ll just have to wait and see. It may just end up that, in the UK, they’ll be called ThreadsUK or some legally-acceptable variant of the name that “meaningfully distinguishes” them according to the court.

        ¯\_(ツ)_/¯

            • Ben Hur Horse Race@lemm.eeEnglish
              2·
              9 months ago

              them… Suede the band :) In the US their CD’s are labeled The London Suede cause some kids out in California or some shit were called Suede first and wouldn’t settle for a reasonable amount, so Suede got to keep their name in the states, never saw a penny, and when anyone on this planet mentiones Suede theyre not talking about the american kids waah waaaah

      • Echo Dot@feddit.ukEnglish
        13·
        9 months ago

        The UK courts will be inclined to favour the UK company over an American conglomerate. They have to operate within the confines of the law but the British government really do want to show that they can actually act against these big multinationals (they need the win) so there may be quite a lot of interest in this case.

        I can totally see the courts been heavily encouraged to throw the book at them as much as possible.

        • EnderMB@lemmy.worldEnglish
          2·
          9 months ago

          While you’re absolutely right, there is often an element of appeasing the big US tech companies in London, given that the likes of Meta and Amazon are two of the biggest employers in the tech industry here. Pair this with the fact that we’ve got a large tech industry with very zero unicorns or home-grown success stories with a UK HQ, and I can see some pressure to compromise.

          There’s a reason why FAANG companies barely pay tax here, and it’s often because the threat of packing up and going home would absolutely crush the UK tech industry.

      • oce 🐆@jlai.luEnglish
        3·
        9 months ago

        Pretty sure the original company will accept at a certain price, they just want to put legal pressure to make it rise, which is fair.

    • takeda@lemmy.worldEnglish
      511·
      9 months ago

      It should be easy to rename as no one is using it.

      But seriously, this is the kind of bullshit those monopolistic companies are doing all the time. Another infuriating one was with Google’s Go language. Author contacted them that he was using the name for 10 years and even had a book written about the language, but they basically just went with it anyway, because he was nobody and they were Google. Also, this is speculating, but I won’t believe when they came up with the name they didn’t use their Google to look the name up, probably that’s why they closed the issue so quickly.

  • Ghostalmedia@lemmy.worldEnglish
    942·
    9 months ago

    I don’t know about UK trademark law, but I would imagine that, like with other countries, using a similar or identical name is okay, but only if you’re in a totally different industry. The original threads is also a messaging product, which doesn’t bode well for a lawsuit.

    I imagine they thought they could just force a smaller company’s hand. Meta’s marketing, e-staff, and legal team are a bunch of corporate bullies.

    • hedgehog@ttrpg.networkEnglish
      191·
      9 months ago

      Threads is a cloud-based intelligent message hub that captures, transcribes, and organizes all of a company’s digital messages, emails, and phone calls into one easily searchable database.

      B2B is a completely different marketplace than B2C, and “internal search index of company’s digital messages” is a different industry than “social media app.”

      The company’s own trademark registration indicates the trademark applies to “computer software, software and apparatus for the extraction of business information and knowledge.” That doesn’t sound like a social media app to me, either.

  • MNByChoice@midwest.socialEnglish
    956·
    9 months ago

    It is too bad Meta couldn’t afford a lawyer to do a search for trademarks and copyrights. Really shame.

    • Resolute3542@lemmy.dbzer0.comEnglish
      453·
      9 months ago

      Did you even read the article??

      It appears that Meta was aware of Threads before launching its platform of the same name. Company lawyers made four offers to purchase the domain ‘threads.app’ from Threads Software Ltd from April 2023, all of which were declined. Meta announced Threads in July 2023, the same time that the British company says it was removed from Facebook.

      They literally made an offer to buy the domain Threads.app 4 times and got rejected.

      • kautau@lemmy.worldEnglish
        45·
        9 months ago

        They already planned for this. They’ll settle out of court. It’s pennies to them and a planned business expense, like a fine

  • Octavio@lemmy.worldEnglish
    371·
    9 months ago

    Gosh if only Meta hd money for lawyers, they could squish this like a bug. Oh, yeah. They do have money for lawyers. Tons of it.

      • Octavio@lemmy.worldEnglish
        152·
        9 months ago

        I don’t know anything about UK law but in my observations, giant corporations with tons of cash and armies of lawyers solicitors do what they want. I could be wrong but it is just my cynical view, not legal advice.

      • Welt@lazysoci.alEnglish
        42·
        9 months ago

        UK has a fairer legal system overall, but Meta will delay, delay, delay to avoid accountability and keep using the Threads name for the next umpteen years, and at some point the original owner of the trademark will settle for a nice payday (though nothing like what they’d win if they beat Meta’s team of lawyers… which won’t happen).

        • aidan@lemmy.worldEnglish
          33·
          9 months ago

          UK has a fairer legal system overall,

          What??? I suppose it depends on certain contexts, but I wouldn’t say overall. Super injuctions are a very obvious one. Also, just lack of constitutional protections.

    • TwilightVulpine@lemmy.worldEnglish
      4·
      9 months ago

      Depressing that people treat money winning over justice as a given. There is realism, and then there’s defeatism.

  • Deftdrummer@lemmy.worldEnglish
    373·
    9 months ago

    Fun fact: Google has to pay royalties to Windsor Castle since they had a Keep product first.

  • Treczoks@lemm.eeEnglish
    30·
    9 months ago

    I don’t know which concerns me more: That Meta gets their asses kicked, or why the f-ck someone was able to trademark the word “Threads”.

    • ezchili@iusearchlinux.fyiEnglish
      30·
      9 months ago

      You don’t trademark the word “threads”, you trademark it within the context of the industry you’re in

      I can make a shop that sells pies and call it “Apple”

    • the_ocs@lemmy.worldEnglish
      19·
      9 months ago

      Someone was able to trademark the word “Apple”, so that’s not so surprising

      • Treczoks@lemm.eeEnglish
        1·
        9 months ago

        Which, for me, also falls under “why the heck was this legal at any time?”

        • JohnEdwa@sopuli.xyzEnglish
          1·
          9 months ago

          Because unless you want every company to be a random Amazon brand or initialism, that’s how it kinda has to be, and it works fine until one company gains so much market share the word starts being associated with only them.
          Think of like, Target or Shell. Both are huge companies, but their fields are narrow. You might confuse a Target named restaurant or pharmacy to be the Target, but probably not much more. And if it doesn’t have anything to do with oil or gas, it’s almost certainly not that Shell.

          Apple is just so huge I wouldn’t be surprised if at this point people think of iPhones while buying lunch. And even they started as “Apple Computers, inc”, because they wouldn’t have gotten just “Apple” if they had tried.

  • kingthrillgore@lemmy.mlEnglish
    10·
    9 months ago

    Not to be confused with the movie of the same name that, unlike Meta’s service, made me a miserable drunk

    I’m sure Meta Legal knew and would deal with it when the time came.

    • Natanael@slrpnk.netEnglish
      1·
      9 months ago

      Even the name Meta was trademarked by others and they paid a lot for the rights to use it